Peter Ahlström is an experienced leader with an extensive background in the travel and airline industry and crisis management. He is an operations, communications and security specialist.
He started his working career on the Cruise ships between Finland and Sweden and went on to study political science and international relations. His next step was to join the flying crowd, where he worked in several airlines based in Denmark, Finland, USA and Germany to finally land in Sweden.
His career in crisis management began when he became the Head of Ground Handling in the airline TUIfly Nordic, one of six airlines part of the TUI Airlines Group in Europe, the largest leisure company in the world. He was part of the management team for 19 years and the role included the task as Emergency Manager and Crisis Manager for the airline, in close cooperation with the nordic tour operator TUI and all the TUI companies worldwide. The role included building manuals, doing training, exercises and managing the daily global operation of the airline for many years. The incidents handled were the tsunami disaster in Thailand and the ash cloud challenge in Iceland/Europe, to mention a couple.
His next step was to head the Emergency Response of the largest Scandinavian Airline SAS. The role contained all aspects of crisis management – procedures, training , exercises and continuous contact with all levels of the company. Peter was a significant provider of the plans for SAS handling the pandemic crisis.
He has been part of crisis training, both attending and lecturing in several conutries. Airline and travel is the background, but the experience can be of use in any crisis where strategic support and the humanitarian aspect needs to be achieved.

Peter is of Finnish origin and speaks Finnish, Swedish, Danish, English and German.