Irisaida is a seasoned Multicultural Communications and Development consultant and has worked with renowned corporations looking to penetrate the LATAM and US Hispanic markets.

During her 20 years’ experience, Irisaida has led crisis communications and public relations efforts for disaster relief initiatives with the American Red Cross, FEMA, and United Way. These include first response, deployment, and media messaging of very sensitive issues under high pressure environments for hurricanes Georges, Charles, Jean, Katrina, Irma and Maria. She also developed Spirit Airlines’ Communications Emergency Response Plan and its Emergency Action Team Protocol. She has acted as liaison between FEMA, city mayors, and other government officials during the implementation of FEMA’s intergovernmental communications efforts in South Florida.

She holds a BA in Communications from Seton Hill University and an MA in Employee Relations from the Interamerican University of Puerto Rico. Her additional training includes Managing Communications During a Major Crisis (by the NTSB), Spokesperson training for Crisis Communications, and First Responder’s Emergency Management Certification (by FEMA’s National Training and Education Division).