Tariq Moen

Associate

Location: South Asia

Tariq Moen, an associate of GoCrisis is an emergency response and safety professional who headed the Emergency Response Planning (ERP) Departments of Pakistan International Airlines (PIA) and Oman Air after starting his career back in 1977 as an Instructor in Civil Defence (Fire & Rescue). He is the Honorary General Secretary of Pakistan Red Crescent Society (Sindh), and Founder Secretary of Fire Protection Association of Pakistan (FPAP). His career has been inspired by his legendary father, Moenuddin, Tamgha e Shujaat, a Bomb Disposal Chief and Deputy Director of Civil Defence.

During the last four decades, Tariq has attained unique experience in training people and organizations in over 15 countries on five continents in both an official capacity and through voluntary engagements. As part of his voluntary work, he served as the elected Regional Representative for the IATA Emergency Response Planning Task Force, representing South Asia.

In Pakistan, Tariq also coordinated a Mega-Flood Relief Operation with the WHO & United Nations Humanitarian Air Services in 2010,, and represented the country on international forums such as the Confederation of Fire Protection Association – Asia (CFPA-A), NFPA USA, FPA UK, FPA Australia.

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Rod Cartwright

Associate

Location: UK & EU

Rod Cartwright is a strategic communication advisor, who works with in-house teams, agencies and senior leaders to deliver personal communication preparedness and organisational resilience.

He specialises in issues management & crisis communication; leadership communication & executive preparedness; thought leadership & corporate reputation; and strategic problem-solving & facilitation. He has steered world leaders including IATA, Nissan, IBM, Bridgestone, Toyota, KFC, Dell, Accenture, DHL, Western Union, Kempinski Hotels, Qatar Foundation and Transport for London.

Rod brings a 25-year global PR agency pedigree, having held UK, European and global leadership positions in several top-10 communication firms. He has provided issues & crisis counsel and executive communication coaching to leaders across aviation & transportation, leisure & entertainment, extractive industries, food & beverage, healthcare & wellbeing, consumer electronics, and professional & business services, among many sectors.

His experience includes being a key part of the three-person team advising the Chairman, CEO, legal counsel and Emergency Operations Centre team of Malaysia Airlines in the months following the disappearance of Flight MH370 and on the subsequent restructuring of the airline.

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Parul Ghosh

Associate

Location: UK & EU

Parul is the Senior Associate in South Asia for GoCrisis. Parul Ghosh is a development professional based in Mumbai, India who has worked on issues like Disability Rights, Gender-based violence in India and Youth empowerment. Through her work, especially in the space of disability rights, policy and accessibility, she has implemented projects globally and worked towards setting up of local networks in Africa, Arab Region and the Commonwealth of Independent States, while liaising with global agencies such as the United Nations (DESA), Bank Information Centre, World Health Organisation, among many others. Parul has also worked extensively in India towards access, legislation and policies.

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Oussama Salah

Associate

Location: Americas

Oussama has more than four decades of aviation experience in maintenance, regulatory compliance and safety with legacy and low-cost carriers, MROs and general aviation operators in the Middle East. He has been involved in the startup activities of 2 operators laying down the basis of their regulatory compliance framework.

His regulatory compliance and SMS experience includes maintenance, flight and ground operations and security. He has been instrumental in setting up and administering Emergency Response Programs that comply with the requirements of Safety Management System (SMS) as defined by ICAO Annex 19, several international civil aviation regulations and industry standards. Further, he is a subject matter expert in hazard identification, risk management, root cause analysis and mitigation in safety and security.

During the COVID-19 pandemic lockdown he was involved in setting up safety protocols that met the UAE GCAA Safety Decisions and Communicable Disease Management Program regulation in support of Gulf Wings’ continued international operations during 2020.

Insights

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Neil Clarke

Associate

Location: Africa

Neil has over 30 years of multi-disciplinary experience in the aviation and airline industry. He has recently retired from South African Airways as a Senior Captain operating on international route networks.

His experience and skills have built a demonstrable track record with multi-sector credentials within high-risk domains including aviation, corporate business, health care and wildlife tourism. He is also a Human Factors expert with experience in aircraft accident investigation and accident prevention.

Neil is a leader in the development and implementation of high-performance training for various industries, which have included Integrated Human Performance Programs, Resilience Engineering Projects and Safety Management Systems. In addition, he has had experience in conducting and leading enterprise-wide risk analyses and assessment projects.

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Mauricio Pontes

Associate

Location: Americas

Mauricio Pontes has more than 25 years of extensive experience in complex risk business as an International Crisis Management professional, having started as a pilot and aircraft accidents investigator. His academic background includes a Law degree and post-graduate studies in Marketing (Communication), Management, Policy & Strategy at Brazilian Superior War College Graduate Society, and works as a Post Graduate and MBA professor in the fields of Crisis Management, Safety Prevention and Investigation, Safety Management Systems and Complexity Management.

In 2018, he was selected by the US Department of State as a member of IVLP (International Visitor Leadership Program) as a Crisis Management and Emergency Responder expert, among 21 different nations representatives. He worked as Aviation Risk Manager and Senior Underwriter for SulAmerica ING insurance company, and acted as IATA ERP Task Force as Regional Representative for South America and Caribbean. He was also a member of Task Force 285, the Commission which helped to develop standards of aircraft family members assistance for ICAO.

While with TAM Brazilian Airlines, Mauricio managed real-world crises, including the response to a major aircraft accident. He went on to develop the Humanitarian Volunteer Program and Crisis Response Plan of Azul Brazilian Airlines, a department he led since the first day of Azul’s operation. Mauricio also worked as Head of Crisis at GRU/Sao Paulo International Airport, where he designed the sector from the 1st Situation Room floor plan until the protocols and plans for different abnormal situations, like pandemics, flight disruptions, hijacking and terrorism, among others. In this role he was responsible for managing special operations for major events, such as the 2014 FIFA World Cup and 2016 Summer Olympics & Paralympic Games of XXXI Olympiad.

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Mary Ruiz

Associate

Location: Americas

Mary Ruiz resides in Aguadilla, Puerto Rico and has over 30 years of experience in the airline industry. She has extensive work experience in the areas of policies, procedures, and program management, always with a focus on people. She has worked for Pan Am, TWA, American Airlines, and most recently, as the Station Manager for Spirit Airlines, where she led the airline’s local station team in its response to various emergencies, including weather-related natural disasters. Her career roles and responsibilities as a Station Manager not only included the Safety and Security of the airlines’ airport operations, but she also worked as a Complaints Resolution Officer, providing attention and resolving disability-related issues for customers.

Mary became a central figure in the response and recovery of western Puerto Rico, working closely with Operation Puerto Rico Care-Lift which assisted in the delivery of over 160 tons supplies to the island. In addition, she also assisted in the distribution of the supplies to remote sections of the region, and helped many of her fellow Puerto Ricans cope during such a devastating period.

Mary has been very active in her emergency preparedness activities, having participated in the Aguadilla Airport’s Emergency Response exercises, contingency planning, and large security exercises. She is also certified in sign language, and has worked as an airline instructor as well as a tutor, volunteering frequently throughout her community.

In her academic pursuits, Mary began in the field of computer programming, where was on the Dean’s List. She is currently working on her Master’s Degree in Criminal Justice and Forensics.

Insights

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Linden Birns

Senior Associate

Location: Africa

Linden has more than 35 years of experience working in reputation management, crisis communications, media relations, public affairs, journalism and media production. He has worked in a number of countries around the world, preparing leaders and management of airlines, aircraft operators, airports, aircraft manufacturers, industry associations, law enforcement agencies and governments for crises, and guiding them through the intense heat that accompanies every crisis. In this role, Linden has led and participated in responses to several aircraft accidents, airline groundings, the 2004 Asia tsunami, labour strikes, corruption and corporate governance crises.

In addition, Linden has managed and worked on communications campaigns in several industries, including defence, minerals and resources, automotive, tourism, medical research, forestry & timber, engineering, public service administration as well as in industrial research and development.

Linden’s background is in journalism – he has also worked in TV, radio, on newspapers, and for magazines. During that time, he covered several disasters and emergencies including bombings, commuter train massacres, hostage dramas, and an ocean-liner sinking. He has an intimate understanding of how journalists work and how the various types of news media function, which is invaluable when preparing and supporting clients with their crisis communications.

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Linda Watters

Senior Associate

Location: Americas

Recently retired as the Director of Emergency Response (ER) & Business Continuity (BC) for Hawaiian Airlines (HA) and wishes everyone Aloha. She also retired with over forty years of aviation experience with United Airlines. Linda was responsible for the oversight, development, management and direction for all facets of the Hawaiian Airlines ER/BC programs. This included the training and team management of HEART (Hawaiian Emergency Assistance Response Team), Corporate & Station ER Plans/Training, Go Team, and system wide drills as well as working with local and government agencies on natural disaster plans.

Linda is a member of the A4A Emergency Working Group, contributed to the IATA ER Best Practices and worked with the NTSB-TDA in managing the humanitarian response side of accidents and events involving HA and UA customers and employees. She started an Emergency Working Group (EWG) at HNL Daniel Inouye International Airport. Past positions at UA included Inflight Service (including oversight of ER policies/procedures for the Flight Attendant Division/Domiciles, and served as Security SME in liaison with internal and government organizations to ensure compliance with federal safety and security directives); Corporate Security (FAMS Liaison, TSA Watchlists, GSC, & airport security audits).

Linda has responded to, and provided humanitarian response assistance for all UA and UAX incidents (including turbulence injuries, diversions, evacuations and natural disasters) as well as providing assistance to other air carriers beginning with her first ER experience in 1979. She has provided family assistance working the family Travel Desk for all UA accidents throughout her career and worked the Manifest Reconciliation and Travel Desks during 9/11. She led the UA Special Assistance Team (SAT) by providing team leadership and humanitarian response at the Family Assistance Center (FAC) for the Asiana accident in San Francisco in July 2013.

Linda received her Bachelor of Science degree from Utah State University and is honored to be working with GoCrisis

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Leticia Gil Torruco

Associate

Location: Americas

Leticia has 20 years of experience in Emergency Planning and Response Management. She held leadership positions in Safety and Security with Aeroméxico and Volaris in Mexico City, and Sky Airlines in Santiago de Chile, while also representing and participating as an alliance partner with SkyTeam. Leticia developed the Emergency and Family Assistance Programs for these airlines, and also created the response infrastructure for them.

Leticia has attended several incidents and accidents, directing and managing the entire emergency response. After working directly for airlines, she began a new career working in Airport Operations at one of the busiest airports in the world, Mexico City International Airport, specializing in Safety and Security. We are extremely pleased and excited to have someone with Leticia’s extensive experience as our key GoCrisis Associate in Mexico.

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