Jillian Chen is based in Beijing and has over 20 years of experience working in communications for leading international PR firms such as Weber Shandwick, Hill & Knowlton, Edelman, and Ketchum, where she focused on brand marketing and corporate communications.
Jillian’s expertise is in providing crisis management simulation and media training. She has consulted on several crises, ranging from product recalls, consumer complaints and governmental actions.
She has worked with a broad range of multinational and regional clients. These include European Union Delegation, DIT of UK Embassy, Eastspring, P&G, McDonald’s, MasterCard, Mercedes Benz, Lamborghini, California Almond Boards, Tag Heuer, Hermes Watch, etc.
Jillian also has vast experience in project management, media strategy, social media engagement, and media relationships. She is also skilled in event management, having led numerous successful events and conferences for a range of world-class brands such as P&G and McDonald’s.
Jillian started her career at China International Economic Consultancy Ltd., a subsidiary of CITIC in 1990. Her focus was counselling foreign enterprises in terms of Chinese public policy and regulations and organizing their outreach programs with Chinese government ministries and agencies.